ChatGPT Ads is a new digital advertising model that allows brands to reach users while they are researching products, services, and purchase options. Through OpenAI Ads Manager, advertisers can create campaigns, set budgets, configure targeting settings, and track advertising performance.

One of the most important differences between ChatGPT Ads and traditional search engine advertising is that it does not focus solely on specific keywords. The advertising system can analyze the context of the conversation, what the user is researching, and where they are in the decision-making process to show relevant ads when appropriate.

Ads are not part of the responses generated by ChatGPT. They are displayed separately beneath responses and are clearly labeled as advertisements. OpenAI states that ads do not influence ChatGPT responses and that the advertising experience is kept separate in order to preserve user trust.

As of 2026, businesses based in Türkiye are also among those eligible to create self-service advertising accounts through OpenAI Ads Manager.

How to Set Up ChatGPT Ads

ChatGPT advertising campaigns are created through OpenAI Ads Manager. Although the platform has a basic structure similar to campaign management systems such as Google Ads and Meta Ads, conversational context plays a more significant role in determining when ads are shown.

The first step is to create an advertising account through OpenAI Ads Manager.

During the account creation process, business information, billing details, and a payment method are added. OpenAI may also require advertiser verification in certain cases.

Once the account setup is complete, you can move on to creating a campaign. Ads Manager is structured around three main levels: campaign, ad group, and ad.

At the campaign level, you define the primary objective, budget, campaign dates, and target countries.

At the ad group level, context hints can be used to describe the types of conversations that may be relevant to the ad.

At the ad level, you define the headline, description, image, and landing page that will be shown to users.

ChatGPT Ads Manager currently offers campaign objectives primarily focused on impressions, clicks, and conversions.

Impression-focused campaigns may use a CPM model. Click-focused campaigns use CPC pricing. For conversion-focused campaigns, the system may optimize ad delivery based on selected conversion events.

Once a campaign has been created, the ads must go through a review process. Approved ads can begin running according to the campaign dates, budget, and targeting conditions.

How Do ChatGPT Ads Work?

ChatGPT Ads operate differently from traditional keyword-based advertising.

In Google Ads search campaigns, advertisers typically target user queries through specific keywords. With ChatGPT Ads, however, the overall context of the conversation and the user’s intent become more important.

For example, a user may be comparing different platforms for building a Shopify store. In that conversation, a brand offering Shopify consulting or e-commerce infrastructure services may appear in the advertising area if the system determines that the ad is relevant.

Similarly, a user may be researching a product category, comparing alternatives, or trying to make a purchase decision. ChatGPT Ads are designed to help brands become visible during these decision-making moments.

Within Ads Manager, advertisers can add context hints to ad groups. These fields help explain to the system which types of conversations are relevant to the ad.

For this reason, ChatGPT advertising requires more than simply focusing on the name of a product or service. It is also important to understand what problems users are trying to solve.

For example, instead of focusing only on the keyword Shopify, a Shopify agency could build advertising campaigns around topics such as:

• Shopify store setup
• Shopify conversion optimization
• Shopify theme design
• Shopify SEO
• E-commerce store migration
• International e-commerce

Ad copy should also match the context of the conversation. Instead of relying on broad slogans, it may be more effective to explain the specific benefit the product or service can provide to the user.

An ad may consist of a headline, description, brand information, image, and landing page link.

ChatGPT Ads are shown to eligible users in a separate advertising area below ChatGPT responses. The advertisement and the response generated by ChatGPT are separate from each other.

As of 2026, ads may be shown to eligible users on Free and Go plans. Ads are not shown on Plus, Pro, Business, Enterprise, or Edu accounts. Ads are also not shown to accounts identified as belonging to users under the age of 18.

How Much Do ChatGPT Ads Cost?

There is no fixed cost per click or impression that applies to all ChatGPT Ads campaigns.

Costs can vary depending on factors such as campaign objective, advertising model, market, targeting, and ad delivery.

When creating a campaign in Ads Manager, advertisers can set either a daily budget or a total campaign budget.

For impression-focused campaigns, advertisers may be charged using CPM, which is a cost-per-thousand-impressions model.

For click-focused campaigns, the CPC model is used and advertisers are charged for valid ad clicks.

In conversion-focused campaigns, the system attempts to show ads to users who are more likely to convert. However, advertisers are not necessarily charged directly per completed conversion. Depending on campaign settings, billing may still be based on clicks or impressions.

OpenAI Ads Manager sets minimum daily campaign budgets according to the billing currency being used. According to the official list, for example, the minimum daily budget is 25 USD for U.S. dollars and 15 EUR for euros.

It is important to remember that these figures represent only the minimum budget required to create a campaign. The actual customer acquisition cost may vary significantly depending on the industry, competition, offer, and landing page performance.

When setting a budget for ChatGPT Ads, it is more useful to evaluate several metrics together rather than looking only at cost per click:

• Impressions
• Clicks
• Click-through rate
• Conversions
• Conversion rate
• Customer acquisition cost
• Return on ad spend

Because ChatGPT Ads is still a relatively new advertising channel, using a test budget for initial campaigns and gradually increasing spending based on performance data may be a more sustainable approach.

How Can Turkish Brands Appear on ChatGPT?

As of 2026, Türkiye is among the countries where businesses can create self-service advertising accounts through OpenAI Ads Manager.

This means that companies based in Türkiye can create an Ads Manager account and use ChatGPT Ads through the supported campaign options.

One of the most important considerations for Turkish brands is not to approach ChatGPT Ads with the same mindset as traditional keyword advertising.

Users often ask more detailed questions on ChatGPT. They may compare products, research service providers, evaluate purchase options, or look for solutions to a specific problem.

For this reason, advertising strategies should be built around user intent.

For example, instead of showing the same “digital marketing agency” message to every user, a digital marketing agency can create different ad variations based on the user’s specific need.

A user researching Google Ads management could be shown a Google Ads service, a user researching Shopify store setup could be shown Shopify consulting services, and a user looking for help with SEO could be shown an SEO service.

In its ChatGPT Ads creative guidance, OpenAI recommends that advertisers create multiple headline and description variations instead of relying on a single advertising message.

This approach may help the system determine which advertisement is more relevant to different users across different conversational contexts.

The landing page is also important. When users click an ad, they should be taken to a page that is directly relevant to the topic they were researching in the conversation.

For example, a Shopify design advertisement may provide a better user experience and stronger conversion potential if it links directly to a Shopify service page instead of the general homepage.

For Turkish brands, ChatGPT Ads can be viewed not as a single channel that replaces Google Ads or Meta Ads, but as an additional customer acquisition channel within the broader digital advertising mix.

Official Resources

Because ChatGPT Ads is a rapidly developing system, account features, supported countries, campaign options, and advertising policies may change over time. For the most up-to-date information, advertisers should follow the official resources published by OpenAI.

• OpenAI Ads Manager
• OpenAI — Ads in ChatGPT
• OpenAI — Ads in ChatGPT: The Basics
• OpenAI — Ads Manager Availability
• OpenAI — Launch Your First Campaign
• OpenAI — Create Ads for ChatGPT Ads

Setting up ChatGPT Ads generally involves creating an account, choosing a campaign objective, creating ad groups, defining relevant conversational contexts, and preparing ad creatives.

However, simply launching an ad through Ads Manager is not enough to build a successful campaign. Advertisers also need to understand user intent, create multiple ad variations, use relevant landing pages, and measure conversion performance on an ongoing basis.

This is also where ChatGPT Ads differs most clearly from traditional advertising platforms. The advertising strategy is centered not only on the words a user types, but also on what they are trying to accomplish and which stage of the decision-making process they are currently in.